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RED: China’s Lifestyle Search Engine Often described as “China’s Instagram meets Pinterest,” RED (小红书) has evolved from a travel review platform into a powerful lifestyle search engine. With 260 million monthly active users—mostly educated, urban women under 35—RED is where consumers go for advice on what to buy, where […]
INTRODUCTION: China’s Travel Super App Ctrip, often referred to as “China’s Expedia,” has been the dominant player in China’s online travel market since its founding in 1999. As of 2024, it serves over 300 million monthly active users and holds more than 40% market share in the Chinese online travel […]
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It […]
This article is part of a series from our latest whitepaper, our China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Bilibili is a Chinese online video-sharing platform that launched in 2009. It has become one of the most popular platforms in China, with over 340 […]
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Many brands with experience in China have tried promotions on WeChat or have previously operated an Official Account. It’s never too late to start (or […]
This article is part of a series from our latest whitepaper, the China Social Media Platforms Guide. You can download the guide here: https://www.umssocial.com/china-social-media-platform-report/2024?s=blog INTRODUCTION: Douyin is a shortform video platform that was launched by ByteDance in China in 2016. It has grown to become one of the most popular […]
As China’s middle class population grows, the pet ownership market is transforming from a fringe lifestyle choice into a rapidly growing consumer economy. Goldman Sachs estimates that the pet food market in China will be worth around USD $8.8B by 2030 growing at a CAGR of 8%, compared to the […]
As China’s population continues to age, the silver economy is emerging as one of the country’s most promising economic drivers. Currently valued at nearly $982 billion USD and contributing 6% to the nation’s GDP, the sector holds immense potential for growth[1]. By 2035, China’s silver generation is expected to surpass […]
China’s middle class is expanding at an impressive pace, with most new consumers emerging from lower-tier cities. While major cities face economic slowdowns, these smaller cities have remained relatively insulated, driving robust consumption growth. The Rise of Lower-Tier Cities The growth of China’s middle and upper classes is reshaping […]
China’s electric vehicle (EV) market has solidified its position as a global leader, producing 76% of the world’s EVs[1]. Between 2019 and 2024, the number of domestic EV brands in China more than doubled, growing from 60 to 137[2]. During this period, international demand for Chinese EVs surged, with exports […]
