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Outbound demand remains more concentrated among higher-income families, with increasing attention on value, affordability, and long-term outcomes shaping how study decisions are made.
Chinese student demand is recovering, while decision-making is becoming more considered. Students are taking more time to compare options and place greater emphasis on overall value and outcomes.
UMS has released its latest Western Social Media Platform Guide, exploring the platforms, behaviours, and trends shaping Western social media in 2026.
UMS created and executed a EDM campaign for AirNZ and TNZ. By delivering localized content, conversion-oriented engagement design, UMS systematically empowered Hong Kong travel agents, and building a scalable B2B communication approach.
UMS is pleased to sponsor a category at the New Zealand China Trade Association Awards 2026, supporting the recognition of excellence in the New Zealand–China business relationship.
NZ–China education isn’t just an export story — it’s relationship infrastructure.
UMS Founder and Chairman Jessica Miao joined the NZBRiC Breakfast Briefing in Shanghai to share views on China market trends, digital strategy, and what matters most for New Zealand brands heading into 2026.
UMS is pleased to join the British Chamber of Commerce in China, strengthening our connection with the wider business community across China, the UK.
Recently, UMS founder Jessica Miao visited Pangdonglai in Xuchang, Henan — a regional supermarket chain that has become one of the most talked-about retail businesses in China.
The China student market is back — but it hasn’t gone back to “how it used to be”. Outbound demand has recovered, yet decision-making is now more cautious and more value-driven. Students and parents are comparing destinations more carefully, balancing affordability, changing policy environments, and the perceived return on investment. […]
