Latest Articles

Understanding Global Market Entry in 2026

What makes a market attractive on paper doesn’t always make it easy to enter. Our 2026 Global Market Entry Snapshot looks at how platforms, consumer behaviour and local market dynamics are shaping the way brands enter and grow across selected global markets.

A Mid-Autumn Wish from UMS

Happy Mid-Autumn Festival from UMS!

Moment at UMS: Celebrating Mid-Autumn Festival Together

The UMS China team came together for a relaxed afternoon of games and team bonding ahead of the Mid-Autumn Festival.

UMS Presents at BritCham Shanghai Senior Students Leadership Forum

UMS Senior Partner Becty Yan was invited to speak at the 2026 Senior Students Leadership Forum, sharing how cross-cultural experiences can help young people build cultural confidence, adaptability and collaboration skills for an increasingly connected world.

A Closer Look at the UMS Website: Our Work —Work That Moves Brands Across Markets

Discover Our Work —a collection of projects showing how UMS turns market understanding, strategy and ideas into practice across different sectors.

A Closer Look at the UMS Website: Our Services — Cross-Cultural Expertise for Growth Across Markets

Discover Our Services — bringing together strategy, local insight and execution to support brands entering new markets and growing across borders.

A Closer Look at the UMS Website: Insights — Read the Market Before You Enter It

Understanding a market starts with understanding the people, behaviours and changes shaping it. As part of our website, UMS has refreshed the Insights section — a dedicated space where we share research, market observations and practical learnings to help organisations better understand different markets and audiences. The section features UMS […]

UMS at The PIE Live Asia Pacific 2026

United Media Solution (UMS) recently attended The PIE Live Asia Pacific 2026 on the Gold Coast as an event sponsor, joining international education professionals from across the region. UMS also contributed to the programme through two sessions. Senior Partner Becty Yan shared practical perspectives on UMS’s Digitising China Open Day […]

A Fresh New Look for the UMS Website

UMS has given its website a complete refresh, with a new look and a clearer way to explore who we are, what we do and the markets we work across.

Learning, Reflecting and Moving Forward | UMS Q2 China Team Meeting

Recently, the UMS China team held its Q2 2026 team meeting in Ningbo, bringing colleagues together for learning, sharing and conversations around the company’s recent work and development. As part of the meeting agenda, the team visited Sellers Union Group and toured its exhibition hall. Since UMS’ business partnership with […]