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Take a closer look at how Chinese consumers discover brands, share recommendations and make purchasing decisions across different digital platforms.
At a CBBC and HSBC event in Shanghai, Jessica Miao, founder of UMS, explored Chinese consumer expectations and the ways in which AI is reshaping the discovery and purchase of products.
Same team, new space — and the door’s open. We’ve moved into the Auckland Business Chamber building, and we’d love for you to visit.
UMS attended the BUCA Beijing Forum 2026 to connect with education professionals, exchange industry insights and explore the evolving opportunities and challenges in UK–China education collaboration.
From digital platforms to spending priorities and creator partnerships, we look at what international brands should consider when exploring North America.
October 28, University of Waikato MBA delegates visited UMS Ningbo, where Jessica Miao shared China market insights and exchanged ideas.
Discover Our Voice — where we share the latest News, Insights, Case Studies, Trends and People & Culture from UMS.
What makes a market attractive on paper doesn’t always make it easy to enter. Our 2026 Global Market Entry Snapshot looks at how platforms, consumer behaviour and local market dynamics are shaping the way brands enter and grow across selected global markets.
The UMS China team came together for a relaxed afternoon of games and team bonding ahead of the Mid-Autumn Festival.
