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Chinese visitors spent an estimated NZ$1.7 billion in New Zealand in 2025 — our single largest inbound market by value, and the highest-spending, at around NZ$3,200 per trip. But behind those numbers sits an uncomfortable reality for most tourism operators: the traveller generating that spend often can’t find you, can’t […]
United Media Solution Ltd (UMS) is pleased to announce the renewal of our membership with the Australian Chamber of Commerce Shanghai (AustCham Shanghai).
Background Launching a premium product in a mature market requires more than highlighting product features. It requires a clear brand story that helps customers understand what makes the product different. UMS partnered with Roca to develop the product branding and communication assets for the China launch of the Touch-T Shower […]
United Media Solution (UMS) is pleased to announce that we have joined the China-Britain Business Council (CBBC) as a member. CBBC serves as a bridge between the UK and China, facilitating trade, investment and commercial collaboration. It is dedicated to helping UK organisations explore opportunities in China while supporting Chinese […]
For many overseas universities, China has long been understood as a major source market for international students. The traditional logic was familiar: Chinese families valued overseas education, international degrees carried prestige, and studying abroad was seen as a pathway to stronger career and
UMS partnered with the University of Canterbury to transform its annual China Open Day into a reusable, data-driven hybrid recruitment platform. Covering event discovery, registration, paid media, livestreaming, audience engagement and post-event surveys, the campaign helped UC reach prospective students across China, collect valuable first-party data and gain clearer insights to support future recruitment planning.
On a glittering evening in Auckland, United Media Solution was proud to attend and sponsor the 2026 NZCTA China Business Awards — the hallmark of excellence in the New Zealand and China business relationship. (Photo from the event) As a sponsor, UMS presented The United Media Solution Award for Excellence in Services Trade […]
How UMS helped make diamond traceability more understandable and engaging for Chinese consumers through WeChat storytelling.
For the fifth year running, UMS partnered with Swissmem to power the official WeChat Mini Program at CCMT 2026. What began as a tool to help members navigate pandemic-era challenges has evolved into a full-fledged event hub, connecting over 1,200 member companies and making every step of the exhibition smoother […]
The Video Platform Where Search, Trust, and Long-Form Content Come Together. YouTube is one of the most established platforms in the Western digital ecosystem. Owned by Google, it brings together video hosting, search, entertainment, learning, creator communities, and advertising. For brands, YouTube offers a different type of value from faster-moving […]
