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From digital platforms to spending priorities and creator partnerships, we look at what international brands should consider when exploring North America.
UMS recently welcomed an MBA delegation from the University of Waikato, New Zealand, to our Ningbo office. During the visit, UMS Founder Jessica Miao shared insights into China’s consumer market, digital and social commerce, and what international brands should consider when entering China. The session also included a lively Q&A, […]
Discover Our Voice — where we share the latest News, Insights, Case Studies, Trends and People & Culture from UMS.
What makes a market attractive on paper doesn’t always make it easy to enter. Our 2026 Global Market Entry Snapshot looks at how platforms, consumer behaviour and local market dynamics are shaping the way brands enter and grow across selected global markets.
The UMS China team came together for a relaxed afternoon of games and team bonding ahead of the Mid-Autumn Festival.
UMS Senior Partner Becty Yan was invited to speak at the 2026 Senior Students Leadership Forum, sharing how cross-cultural experiences can help young people build cultural confidence, adaptability and collaboration skills for an increasingly connected world.
Discover Our Work —a collection of projects showing how UMS turns market understanding, strategy and ideas into practice across different sectors.
Discover Our Services — bringing together strategy, local insight and execution to support brands entering new markets and growing across borders.
Understanding a market starts with understanding the people, behaviours and changes shaping it. As part of our website, UMS has refreshed the Insights section — a dedicated space where we share research, market observations and practical learnings to help organisations better understand different markets and audiences. The section features UMS […]
