Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s tomorrow’s leaders student profile series. Christchurch’s University of Canterbury holds a special place in the history of UMS. The University was the meeting place for the agency’s founding partners with Miao, who was studying […]
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the country, it is particularly driven […]
China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the offline and online retail experiences, is not only changing the way consumers shop and buy products, but also how they experience brands. In the first of a series exploring the Future of Retail in […]
There are many ways to go about doing branding activities that involve utilising fitness platforms in China. These platforms require different investment and return to brands, hence it is not all about choosing the ‘right’ way, rather a smart way to execute marketing activities on these platforms in China that are highly engaging to […]
United Media Solution (UMS) will help Australian clients to build their Asia capabilities and supercharge their Chinese business activity in the fourth round of the popular Victorian Government’s Boost Your Business Program. The first three rounds of vouchers provided almost $9 million for Victorian businesses, including $1.8 million allocated to support more than 70 businesses […]
UMS founder and CEO Jessica Miao has been recognised as one of University of Auckland’s ‘40 Under 40’. The programme, which is now in its third year, honours University of Auckland alumni who have made a longstanding impact in their professional and personal lives since graduation. Miao has been selected from the […]
Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market. With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and Education contributing more than […]
Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs. In September, UMS organised […]
The 7-day China National Day holiday, also known as “Golden Week” holiday is one of the biggest tourist seasons for Chinese people. According to the Ministry of Culture and Tourism, the number of outbound tourists exceeded 7 million during the National Day holiday. Chinese are increasingly choosing to travel long distances, especially abroad. […]
UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China. The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest trading partner – China. […]
United Media Solution has expanded its Shanghai office as the agency continues to experience strong growth. The expansion comes hot on the heels of the launch of UMS Sydney office in July and further demonstrates the growth the company is experiencing across markets. The expansion will see UMS relocate its Shanghai office […]
Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May 2019 to celebrate its wineries […]
Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand out and cut through the […]