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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
United Media Solution (UMS) is on a mission to grow the digital marketing business in China and overseas ahead of A round funding in 2018. UMS Chief Financial Officer Richard Zhu said the company plans to expand the business by launching in new international markets, opening new offices in […]
UMS has been recognised in the International category for its Taste New Zealand WeChat loyalty program for New Zealand Trade and Enterprise. Other nominees in the category include: ANZ Bank’s #Holdtight campaign, JUCY Car rentals Visit Noosa Instameet, The International Travel College of New Zealand and Air New Zealand’s […]
The Asia New Zealand Foundation invites commerce students with a major or minor in marketing, advertising or communications, who will be completing their degree by November 2018, to apply for an experiential learning opportunity at United Media Solution (known as “UMS”) in China. The programme will run from mid-September until mid-December. The student will […]
With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app. WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour […]
Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers. Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success. […]
UMS General Manager New Zealand, Jordi Du share his thoughts on how companies can engage with different communities. As companies increasingly seek better and more targeted ways to connect with people, marketing to ethnic communities is emerging as a strong trend in Australia and New Zealand. Australia and […]
UMS have welcomed Jordi Du as General Manager, New Zealand tasked with growing the company’s business in the land of the long white cloud. Jordi will be permanently based in UMS’ Auckland office and will be responsible for growing the New Zealand team and expanding its business through new […]
UMS is set to expand its New Zealand business after securing NZ$1million in Pre-A investment funding. The company has received Pre-A round investment funding from two China-based companies: Sellers Union Group, which owns businesses in trading & logistics, tourism, film & television and investment funds, and YongGang Modern Tech Investment […]
