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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative audience and grow their brand in China? 1. Analyse and understand the market Market analysis is important for any new market. However, China’s size, scale, and cultural differences make robust […]
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]
The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, and attracted hundreds of popular online superstars like Papijiang(Papi酱), Zhangday(张大奕eve), Aikelili(艾克里里), Wangnima(王尼玛) to the forum. Zhangday(张大奕eve) appearing at the Weibo Online Superstars Forum Previously called KOLs or even Grassroots Journalists […]
We’re on the ‘up’! The Ningbo based team moved into their sparkling new offices on the 18th floor in the prestigious Hebang building in Ningbo’s CBD last week and the Shanghai team are on the lookout for a suitable new office ‘home’ in the heart of bustling Shanghai within the […]
A recent report reveals that Chinese spend an average of 21 hours per week on social media, vastly exceeding the time spend watching videos, reading news, shopping and playing games.
Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]
Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily, it’s no wonder! But succeeding in China is not as […]
On the afternoon of April 29th, UMS and MSc Entrepreneurship and Innovation Management of The University of Nottingham held the conference for the entrepreneurship project in the UMS’ meeting room. The entrepreneurship project has last for a month and a half and finally came to a successful end after the continuous […]
