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United Media Solution BLOG

United Media Solution BLOG

About

Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!

Popular

How brands can maximise Golden Week to target Chinese travellers abroad

  As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing to engage with Chinese […]

UMS CEO awarded Young Tech Entrepreneur award

United Media Solution chief executive officer Jessica Miao has been honoured among a list of technology entrepreneurs in Ningbo.   Miao was ranked as a Top Ten Young Tech Entrepreneur in the awards, which aim to reward the excellence of young and innovative start-ups and entrepreneurs in Ningbo’s Yinzhou District.   The awards were issued […]

How to market wine to Chinese consumers

  The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine.   The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the last year to reach […]

Recent Posts

UMS founder honoured on 40 Under 40 list

  UMS founder and CEO Jessica Miao has been recognised as one of University of Auckland’s ‘40 Under 40’.   The programme, which is now in its third year, honours University of Auckland alumni who have made a longstanding impact in their professional and personal lives since graduation.   Miao has been selected from the […]

How Education New Zealand use digital solution to build awareness, generate leads and drive engagement in China

  Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market.   With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and Education contributing more than […]

The power of Key Opinion Leaders in China – a Recent Case Study

Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs.   In September, UMS organised […]

Maximising Chinese long public holiday to target Chinese travellers abroad

  The 7-day China National Day holiday, also known as “Golden Week” holiday is one of the biggest tourist seasons for Chinese people. According to the Ministry of Culture and Tourism, the number of outbound tourists exceeded 7 million during the National Day holiday.   Chinese are increasingly choosing to travel long distances, especially abroad. […]

UMS joins China Path Podcast to discuss digital marketing in China

  UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China.   The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest trading partner – China. […]

UMS expands Shanghai office and team as business experiences growth

  United Media Solution has expanded its Shanghai office as the agency continues to experience strong growth.   The expansion comes hot on the heels of the launch of UMS Sydney office in July and further demonstrates the growth the company is experiencing across markets.   The expansion will see UMS relocate its Shanghai office […]

Australian Wine festival – wine month campaign

Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign     Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May 2019 to celebrate its wineries […]

Farmers Union AFL live streaming campaign

Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign     Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand out and cut through the […]

More than WeChat – Australian marketers need more education about China opportunities

WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers.   This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian China Business Council (ACBC).   […]

UMS appointed by Lion to create Chinese digital marketing for Farmers Union brand

  United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China.   Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand is best known for […]