Case Study: Connecting Airlines, Travelers, and Tourism Operators Through the “Boarding Pass Privilege” Initiative
Background Air New Zealand has maintained a strong presence in the China market through social media content, localized communication, and community engagement. As outbound travel from China continues to recover, the airline aims to strengthen its connection with Chinese travelers by creating a more integrated online-to-offline experience that supports trip […]
Case Study: University of Canterbury Pioneers a Global Digital Prospectus
Background The University of Canterbury (UC), a world-class institution renowned for its academic excellence, set out to reimagine its approach to international student recruitment. As prospective students and their families increasingly expect dynamic, accessible, and personalised information, traditional printed prospectuses no longer meet their needs. UC required a digital-first solution […]
Case Study: From Insights to Impact in Natural Diamond Traceability
A two-phase digital campaign that turned consumer insights into lifestyle-driven storytelling — helping raise awareness of natural diamond traceability and connect with today’s conscious luxury consumers.
NEW Tourism NZ WeChat article
Check out our new WeChat post on Tourism New Zealand‘s account that features a ’must-try‘ list of Auckland food recommendations by local people! 🍽 🇳🇿 🍲 When you click on the buttons ‘order’, further details will show up on each location, and at the end, readers are invited to comment […]
Study Melbourne Hub Shanghai brings connection online
In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university […]
Case study: Navico & UMS introduce the Lowrance brand to China
Since 2019, UMS has been working together with Navico Group to help connect them with their target market in China through digital media promotion. Over the last 20 years, Navico Group has brought together the world’s most trusted brands, offering decades of experience designing and developing state-of-the-art product solutions for the water […]
Case Study ：First ever diamond education WeChat Mini Program launched
Background: De Beers has a unique position in the world of diamonds through their involvement in each stage of the diamond pipeline – from exploration and discovery through to the sale of diamond jewellery. They have conducted internal courses for decades and brought together some of the best courses, adding […]
Case Study: Cartoon Characters Rejuvenate Chinese Cuisine
Background: Dongfang Jibai (东方既白), the first Chinese cuisine chain store introduced by the Yum Group, the brother brand of KFC, Pizza Hut, and Taco Bell, is targeting Generation Z (born in 1995-2009) with traditional Chinese cuisine. With Gen Z who are always hunting for novelty being the main consumption force, […]
Case Study: From Study In to With: ENZ Launches New Website
Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, […]
Case Study: Happy 1-Year Birthday to NauMai NZ Mini Programme
It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital […]