Case Study: Digitising the University of Canterbury’s Signature China Open Day
UMS partnered with the University of Canterbury to transform its annual China Open Day into a reusable, data-driven hybrid recruitment platform. Covering event discovery, registration, paid media, livestreaming, audience engagement and post-event surveys, the campaign helped UC reach prospective students across China, collect valuable first-party data and gain clearer insights to support future recruitment planning.
Case Study: Driving Awareness and Engagement for Diamond Traceability in China’s WeChat Ecosystem
How UMS helped make diamond traceability more understandable and engaging for Chinese consumers through WeChat storytelling.
From Brand Showcase to Event Hub: UMS Powers Swissmem’s B2B Exhibition Digital Solution
For the fifth year running, UMS partnered with Swissmem to power the official WeChat Mini Program at CCMT 2026. What began as a tool to help members navigate pandemic-era challenges has evolved into a full-fledged event hub, connecting over 1,200 member companies and making every step of the exhibition smoother […]
Case Study: Seek New Zealand EDM Campaign
UMS created and executed a EDM campaign for AirNZ and TNZ. By delivering localized content, conversion-oriented engagement design, UMS systematically empowered Hong Kong travel agents, and building a scalable B2B communication approach.
Case Study: Tracr WeChat Mini Program — Diamond Verification & Provenance in China
UMS delivered a consumer-facing diamond verification & provenance WeChat Mini Program for Tracr, helping strengthen transparency, trust, and confidence in natural diamonds.
Case Study: Connecting Airlines, Travelers, and Tourism Operators Through the “Boarding Pass Privilege” Initiative
Background Air New Zealand has maintained a strong presence in the China market through social media content, localized communication, and community engagement. As outbound travel from China continues to recover, the airline aims to strengthen its connection with Chinese travelers by creating a more integrated online-to-offline experience that supports trip […]
Case Study: University of Canterbury Pioneers a Global Digital Prospectus
Background The University of Canterbury (UC), a world-class institution renowned for its academic excellence, set out to reimagine its approach to international student recruitment. As prospective students and their families increasingly expect dynamic, accessible, and personalised information, traditional printed prospectuses no longer meet their needs. UC required a digital-first solution […]
Case Study: From Insights to Impact in Natural Diamond Traceability
A two-phase digital campaign that turned consumer insights into lifestyle-driven storytelling — helping raise awareness of natural diamond traceability and connect with today’s conscious luxury consumers.
NEW Tourism NZ WeChat article
Check out our new WeChat post on Tourism New Zealand‘s account that features a ’must-try‘ list of Auckland food recommendations by local people! 🍽 🇳🇿 🍲 When you click on the buttons ‘order’, further details will show up on each location, and at the end, readers are invited to comment […]
Study Melbourne Hub Shanghai brings connection online
In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university […]