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Industry Trends

This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com.   Why should marketers choose SCRM? Social media is one of the most powerful ways to reach and connect with your Chinese customers today. WeChat has […]

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This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com.   Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions to Chinese technology company, Smartisan, […]

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This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com.   As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed over the last month. These […]

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