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This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com.   As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed over the last […]

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This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com.   As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed over the last month. These […]

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This article was created by Annie Feng, the HRD who works at UMS Center of Excellence Department. Annie is passionate about building a young, energetic and professional team who are able to thrive in the ever-changing digital market.   The agency industry is currently saturated with news around 2020 ad spend predictions, suspension of brand marketing […]

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This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com. As the Covid-19 outbreak continues to force people into their homes across the globe, “working from home” (WFH) has become the new normal. WFH has completely […]

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This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. China’s cloud economy is accelerating faster than ever with businesses becoming digitally capable in a matter of months. The Covid-19 […]

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There is no question that over the past five years, live streaming in China’s online ecosystem has taken the market by storm, completely revolutionising the way people interact with brands, purchase products and discover new ones. This sales-boosting strategy has proven extremely effective on e-commerce sites for brands during the Singles Day, the biggest shopping […]

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Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers.   Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success.   While, China’s ecommerce market […]

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China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and WeChat Pay has seen cash disappearing from the shopping experience as people embrace mobile wallets. With WeChat Pay, AliPay and other online payment services integrated into the Chinese social ecosystem, consumers are spending more money […]

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Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the platform less attractive, particularly to […]

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Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily,  it’s no wonder! But succeeding in China is not as easy as it may first […]

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