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Today marks the one-year anniversary of UMS’ Morning Brief service! Launched as an initiative to assist brands navigate market changes throughout the Covid-19 pandemic, the Morning Brief service continues to provide crucial insights to brands to help them make informed marketing decisions. We are proud to be able to offer […]
UMS has worked with New Zealand Winegrowers to launch a game changing WeChat Mini Program which acts as a bridge for businesses, wine lovers and consumers to connect with the brand and its offerings. Challenge New Zealand Winegrowers is the national organisation for the country’s grape and wine sector, […]
Last year, H&M released a statement which communicated its commitment to stop using cotton from the Xinjiang region due to its concerns on reports of forced labour in the far western region of Xinjiang. The statement has recently been resurfaced and is causing rising social buzz on China’s social media channels. H&M’s […]
A recent report by China’s Southwestern University of Finance and Economics, indicates that the demand from Chinese students studying abroad remains strong, and was not hugely affected by the COVID-19 pandemic. UMS’ Daily Morning Brief (education) suggested, the total number of Chinese students overseas in 2019 was about 890,000 and […]
Morning brief is a daily email publication that reports on the latest insights and what topics beening discussed most in China’s market. The Morning Brief provides a broad reference in four different industries that specific for Australia and New Zealand business: education, travel, food and beverage, and health and wellness. […]
Shanghai, China – 24/02/2021 – Navico has appointed United Media Solution (UMS) as its media agency for the China market for the third year. Navico is a specialist marine electronics company providing navigation, marine instruments and fish finding equipment to both the recreational and commercial marine sectors. The Navico Recreational […]
At UMS, we’re lucky to host a number of interns throughout the year that greatly contribute to our team and culture. Kevin Li is currently completing a three-month internship with us thanks to our partnership with Asia New Zealand Foundation! Check out the article “Online internship all about connections” published […]
Hey mate, Wish you a beautiful Year of Ox, happy new year and Niú Zhuǎn Qián Kūn(‘牛’转乾坤)。 From Team UMS
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the January insights our team published. UMS’ China Morning […]
2020 was both a challenging and interesting year for marketers looking to earn their patch in China’s competitive marketplace, and unsurprisingly, 2021 is looking to be equally full of change. Digital transformation leads the change for this year’s most significant trends, so make sure you, and your business, are ready […]
