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DU’IT looks to bolster awareness in China with digital marketing campaign

DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the […]

UMS appointed by Bundaberg Brewed Drinks to manage Chinese digital marketing account

United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Bundaberg Brewed Drinks, to create and […]

How to successfully market luxury fashion brands in China?

The recent marketing and PR disasters suffered by Dolce & Gabbana and Zara have once again highlighted the importance of […]

Case Study: How Tourism New Zealand used WeChat to gain greater insights into its target audience

CLIENT: TOURISM NEW ZEALAND PROJECT: WECHAT SURVEY   New Zealand’s destination brand is one of most recognised and respected globally […]

UMS partners with Australian China Business Council for Digital Marketing Masterclass series

UMS is partnering with the Australian China Business Council (ACBC) to host a Digital Marketing Accelerator program for Australian businesses […]

As daigou channels flounder, Australian and New Zealand companies must build their brands in China

Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are […]

China trends to watch in the Year of the Pig

As China ushers in the Year of the Pig, UMS takes a look at the key consumer trends and behaviours […]

The CFO View: UMS plans for a strong 2019

As we launch into 2019 and prepare to celebrate Lunar New Year and the Year of the Pig in China, […]

Marketing to Chinese consumers – the 3 audiences you need to consider

The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more […]

Is the Alibaba 11.11 event worth it for brands?

Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping […]