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  For the third year in a row, UMS has been authorised as the Ad Service Provider, Tencent’s Preferred partner for the international market. Tencent platforms, including WeChat, Mobile QQ, Tencent News and Tencent Video, collectively attract over 2.327 billion monthly active users, making its highly tailored marketing solution an attractive option for international brands. […]

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To accompany the launch of its new company domains: Engage, Connect and Establish, UMS has created a WeChat mini program which allows for the easy navigation of each team and its offerings, reflecting the expertise of each group. The three domains were established during a recent company restructure to better serve clients no matter what […]

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  To stay one step ahead of the game in this fast-paced market, UMS has undergone a company restructure to elevate its service. As a result, UMS’ offerings have been split into three separate domains, Establish, Connect and Engage. These domains have been specifically designed to meet the individual needs of any client, regardless of […]

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Last week, leader of UMS’ Establish team, Richard Zhu, was invited to speak with a group of panellists at a streamed round-table discussion run by the Australian China Business Council (ACBC). The purpose of this event was to gather different business perspectives and hear the ways in which organisations have responded to the global pandemic […]

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  Last Monday, UMS HR Director Annie Feng was invited to present a keynote speech on career advice for young graduates. ‘Petrel assembly’ aims to provide practical and real career experiences for young professionals who graduate from university in the Covid sphere. In her speech, Annie spoke about personal experiences in her career life, and […]

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In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet this is too often lost […]

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  Bundaberg Brewed Drinks is an Australian family business which has been producing premium soft drinks since the 1960s, including the iconic Bundaberg Ginger Beer. Its products are sold in more than 50 countries globally, with China becoming an increasingly important market for the company. For over a year, UMS has been working with Bundaberg […]

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  The lasting impact of Covid-19 on China’s market has accelerated digital transformation and marketing innovations. For brands trying to enter a new market, primary factors that should keep in mind are in setting the correct position, identifying the target market, and creating an attractive story to trigger early adopters. In order to illustrate how […]

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UMS迎来了卓越成长计划首批初苗成长营学员!这是一个全方位的沉浸式体验,让我们一起来认识一下首期学员吧!他们分别是:德才兼备的Rocky, 古灵精怪的Hitomi, 活泼可爱的Maggie。 UMS has welcomed in our first round of students for the 2020 UMS Accelerate Development Programme. From the offline to online markets, it’s an all-round immersive experience for this crew!     此计划致力于培养行业人才,并始终开放申请。如果你也在寻找一个可以提升数字营销知识,同时充满乐趣的平台,请联系我们加入下一期的初苗成长营计划! This programme is dedicated to growing industry talents and applications are always open. If you are looking for a […]

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As a digital transformation takes place in China’s marketplace, the need for innovative solutions has become more important than ever before. United Media Solution has been working with its clients to deliver these solutions and recently, has been able to create a game changing product for its new client, New Zealand Winegrowers. New Zealand Winegrowers […]

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