UMS joins China Path Podcast to discuss digital marketing in China
UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China. The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]
UMS expands Shanghai office and team as business experiences growth
United Media Solution has expanded its Shanghai office as the agency continues to experience strong growth. The expansion comes hot on the heels of the launch of UMS Sydney office in July and further demonstrates the growth the company is experiencing across markets. The expansion will see UMS […]
UMS appointed by Lion to create Chinese digital marketing for Farmers Union brand
United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China. Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand […]
United Media Solution joins independent agency network Affinità
UMS has joined global independent agency network Affinità, as its China agency partner. The move will see UMS work closely with the network’s agencies in markets across Europe, USA, Canada and Asia, and will provide UMS clients with access to these new markets. Founded in Europe in 2017, […]
China market experts share insights to help understand Chinese consumers
Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event. The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in […]
UMS partners with New Zealand China Trade Association (NZCTA)
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has become an official sponsor of New Zealand China Trade Association (NZCTA), New Zealand’s largest China focused organization promoting trade and business between the two countries. The move is a reflection of the strength and importance of New Zealand’s economic relationship with China and […]
UMS expands Australian operations with Sydney office launch
UMS has launched a Sydney office as it continues to help Australian companies grow their brands in China. The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative […]
UMS hosts educational evening to celebrate Sydney office launch
United Media Solution (UMS) is hosting an educational evening to provide Australian marketers and business owners with insights, advice and case studies into Chinese consumer behaviours. The event is part of the agency’s celebrations to announce the launch of UMS Sydney and will be held at the agency’s new […]
Food for thought: The challenges F&B brands face in the China market
UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market. The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market. Jessica […]
JD.com’s 6.18 Festival – China’s other major shopping event
You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black […]