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WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old which spend just 6.8% of […]

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United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT.   DU’IT is a dry treatment skincare brand which specialises in functional products for face, hands, feet and babies. UMS is tasked with providing a number of digital marketing […]

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As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing to engage with Chinese consumers […]

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UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape.   This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing the opportunities for marketers to […]

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Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin.   Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform.   The app, which has been described as a mix between Snapchat and Musical.ly […]

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There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]

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UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s tomorrow’s leaders student profile series.   Christchurch’s University of Canterbury holds a special place in the history of UMS. The University was the meeting place for the agency’s founding partners with Miao, who was studying […]

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ExporterToday sat down with Jessica Miao, founder and CEO of digital marketing agency United Media Solution (UMS) for some practical advice on understanding and accessing China’s fast-growing digital marketplace.    It all starts with a plan. Getting a foothold in China’s daunting e-commerce marketplace requires a specific plan, drawn up with the help of market experts. […]

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Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people.   A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]

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