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  Bundaberg Brewed Drinks is an Australian family business which has been producing premium soft drinks since the 1960s, including the iconic Bundaberg Ginger Beer. Its products are sold in more than 50 countries globally, with China becoming an increasingly important market for the company. For over a year, UMS has been working with Bundaberg […]

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  The lasting impact of Covid-19 on China’s market has accelerated digital transformation and marketing innovations. For brands trying to enter a new market, primary factors that should keep in mind are in setting the correct position, identifying the target market, and creating an attractive story to trigger early adopters. In order to illustrate how […]

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Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market.   On Thursday 19th June, New Zealand Trade & Enterprise invited me to speak on digital changes and trends in China and what the exciting opportunities are […]

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This article was created by Ariel Yan who leads UMS Establish team that provides China consultancy and advisory services. You can contact Ariel via email: ariel.yan@umssocial.com.   As an extension of our China Morning Brief service, I am pleased to share with you the major insights and market trends we have observed over the last month. These […]

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This article was created by Annie Feng, the HRD who works at UMS Center of Excellence Department. Annie is passionate about building a young, energetic and professional team who are able to thrive in the ever-changing digital market.   The agency industry is currently saturated with news around 2020 ad spend predictions, suspension of brand marketing […]

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This article was written by Jessica Miao. Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market.   On Friday 17th April, Canadian Chamber of Commerce in Shanghai and the Consulate General of Canada invited me to share […]

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This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com. As the Covid-19 outbreak continues to force people into their homes across the globe, “working from home” (WFH) has become the new normal. WFH has completely […]

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This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com. China’s cloud economy is accelerating faster than ever with businesses becoming digitally capable in a matter of months. The Covid-19 […]

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This article was created by Richard Zhu, who leads UMS Establish team that provides China consultancy and advisory services. You can contact Richard via email: zhu@umssocial.com. As the Covid-19 outbreak steadily subsides in China, international brands are now facing a set of new challenges as the virus spreads elsewhere. At UMS, my team and I have […]

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