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  The coronavirus outbreak is significantly impacting global tourism with the population in China essentially on lock down until it subsides. Developing during Chinese New Year, one of the biggest human migrations in the world with roughly 7 million Chinese tourists expected to travel abroad, the outbreak saw many Chinese change their travel plans, with […]

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  Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market.   The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international brands and China’s economy […]

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  Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market.   With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and Education contributing more than […]

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  UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China.   The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest trading partner – China. […]

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Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign     Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May 2019 to celebrate its wineries […]

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WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers.   This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian China Business Council (ACBC).   […]

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  United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China.   Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand is best known for […]

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  UMS has joined global independent agency network Affinità, as its China agency partner.   The move will see UMS work closely with the network’s agencies in markets across Europe, USA, Canada and Asia, and will provide UMS clients with access to these new markets.   Founded in Europe in 2017, Affinità boasts a strong […]

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Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event.   The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in Sydney, to coincide with the […]

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UMS has launched a Sydney office as it continues to help Australian companies grow their brands in China.   The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative China market.   UMS has […]

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