UMS in the press: M+AD profiles UMS NZ strong performance in 2018
M+AD spoke to UMS CEO Jessica Miao, about how the digital marketing agency is experiencing a strong growth in 2018. Below is a reproduction of the article or you can view it online here. United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, experienced a strong period […]
Buying influence in China – A beginner’s guide to KOLs
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]
Three things you need to know to understand Chinese consumers
You know the basics. China’s rapidly growing middle classes are online, mostly via their smart phones, where they are shopping, chatting and well, doing everything. In previous articles, we’ve detailed the importance of KOLs and influencers in China (link) who carry significant sway in a market crippled by a lack […]
UMS launches new data platform, SICE
UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns. The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem. […]
Should you launch an Official WeChat Account? UMS shares tips for marketers
China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore. However, launching and maintaining an Official WeChat Account is not an easy […]
UMS appointed to help world’s largest RV rental company thl connect with Chinese travellers
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed to help tourism company Tourism Holdings Limited (thl), to connect with Chinese travellers. thl is the largest RV rental operator globally, its fleet includes the Maui, Britz and Mighty brands in NZ and Australia, Road Bear […]
UMS shares award-winning case study with Australian agribusiness industry leaders
UMS CEO Jessica Miao has delivered an address to the Australia China Business Council (ACBC) of South Australia. Jessica was invited to address an audience of more than 100 industry representatives from South Australia’s agribusiness industry at the China Market Insight Series business forum. The attendees were keen to hear […]
REPORT: WeChat users pass 900 million in 2017
China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased […]
UMS launches new URL umssocial.com
UMS has launched a new URL for its website in recognition of the company’s growing global presence. The UMS website will now be accessible at umssocial.com as well as via the existing ums.co.nz address. The move aims to address the company’s expansion globally as it increasingly works with […]
REPORT: How Jinri Toutiao grew to become one of China’s biggest news apps
Jinri Toutiao, one of China’s most popular news apps’, has released its 2016 performance report revealing it has more than 700 million users daily active users. The app ranked higher than Tencent News in Q1 2017 for weekly active users (WAU) and is predominantly used by China’s lucrative audience of men […]