UMS presents lecture at University of Nottingham
UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing. Jessica’s lecture, which was titled: HOW TO MANAGE DIGITAL MARKETING ON A […]
Report: The most popular Tourism and Travel brands on WeChat
A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017. The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the […]
The top Chinese social media apps for SME companies
Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the […]
Behind the Great Firewall: Understanding China’s social media landscape
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]