Study Melbourne Hub Shanghai brings connection online
In March 2021, Study Melbourne launched its Shanghai Study Hub, offering international students studying through Victorian universities the opportunity to connect. Equipped with free Wi-Fi, modern furnishings, break-out rooms and complimentary Melbourne coffee, the Hub provides students an opportunity to attend events and meet-up with one another to study or work on university […]
Webinar: Student Experience Panel Forum
Join our UMS team for this exclusive webinar, where we reveal key insights to help position your higher education brand for increased consideration on a wide range of digital platforms in China. Register for this Webinar to: Hear directly from students during a panel discussion regarding their changes to appetite, […]
Case Study: From Study In to With: ENZ Launches New Website
Background: Education New Zealand (‘ENZ’) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, […]
Case Study: Happy 1-Year Birthday to NauMai NZ Mini Programme
It’s been a year since Education New Zealand Manapou ki te Ao (ENZ) launched the NauMai NZ WeChat Mini Programme. This is the first Mini Programme launched by a government agency with a strong focus on improving the student experience for international students. NauMai NZ is a ‘one-stop-shop’ digital […]
Case Study: ENZ Mini Program leads the education space
Background NauMai NZ (‘Nau mai’, the Māori phrase meaning invitation and welcome) was launched in May 2019, a global site built to support New Zealand international students’ well-being and provide useful information. Today, it continues to support New Zealand international students by acting as a key source of timely and […]
Coronavirus 2020: How the education industry should respond
As the coronavirus continues to grip many industries around the world, the time to revisit strategies in China has never been more crucial. The education industry, one of the most severely impacted sectors, has seen many Chinese students unable to travel due to travel restrictions and policy changes, with some […]
How Education New Zealand use digital solutions to build awareness, generate leads and drive engagement in China
Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market. With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and […]
UMS joins China Path Podcast to discuss digital marketing in China
UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China. The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]
More than WeChat – Australian marketers need more education about China opportunities
WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers. This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]
Food for thought: The challenges F&B brands face in the China market
UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market. The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market. Jessica […]