Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs. In September, UMS organised […]
Farmers Union AFL live streaming campaign
- 2019-08-21
- By United Media Solution BLOG under Case Study
- Australia, Australian businesses, building brands in China, China social media, ecommerce, Key Opinion Leaders in China marketing, KOLs, live streaming, marketing in China, Marketing with KOLs, social media, social media in china, social media marketing in China, social media platform
Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand out and cut through the […]
You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black Friday and Cyber Monday shopping […]
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed the brand’s WeChat Official Account […]
Is the Alibaba 11.11 event worth it for brands?
- 2018-11-22
- By United Media Solution BLOG under Opinion
- Alibaba, building brands in China, China social media, China’s ecommerce market, digital marketing in China, Double 11, ecommerce, KOLs, Marketing with KOLs, social media, social media in china, social media marketing in China, social media platform
Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands? Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]
The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine. The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the last year to reach $1.04 […]
UMS at China International Import Expo (CIIE)
- 2018-11-14
- By United Media Solution BLOG under Company News
- building brands in China, China’s ecommerce market, digital marketing, ecommerce, KOLs, marketing in China, marketing to Chinese, New Zealand, New Zealand businesses to China, NZ businesses marketing to Chinese, social media, social media in china, UMS
United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month. New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the event. CIIE attendees were invited […]
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the country, it is particularly driven […]
UMS leads SA businesses through China digital marketing masterclass
- 2018-09-17
- By United Media Solution BLOG under Company News
- Australia, Australian businesses, building brands in China, China social media, digital marketing, digital marketing in China, KOLs, marketing in China, marketing to Chinese, Marketing with KOLs, social media, social media in china, social media marketing in China, social media platform, UMS, UMS growth, WeChat
UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China. The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and wine industries, as well as […]
Is short-form video app Douyin right for your brand?
- 2018-06-29
- By United Media Solution BLOG under Report
- building brands in China, China, China social media, digital marketing, digital marketing in China, Douyin, Key Opinion Leaders in China marketing, KOLs, marketing to Chinese, Marketing with KOLs, short video, social media, social media in china, social media marketing in China, social media platform, Tik Tok
Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin. Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. The app, which has been described as a mix between Snapchat and Musical.ly […]