Leave a Message

The coronavirus outbreak has caused strain for many industries, but overall impacts depend on how the virus is contained and its severity continues. The FMCG industry is among those feeling the most pressure from the outbreak, due to lower exports of good to China, logistical issues and shipment delays. However, within the FMCG industry, some […]

Read More

As the coronavirus continues to grip many industries around the world, the time to revisit strategies in China has never been more crucial. The education industry, one of the most severely impacted sectors, has seen many Chinese students unable to travel due to travel restrictions and policy changes, with some cancelling their study plans all […]

Read More

The coronavirus outbreak is significantly impacting global tourism with the population in China essentially on lock down until it subsides. Developing during Chinese New Year, one of the biggest human migrations in the world with roughly 7 million Chinese tourists expected to travel abroad, the outbreak saw many Chinese change their travel plans, with some […]

Read More

Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market.   The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international brands and China’s economy are […]

Read More

United Media Solution (UMS) will help Australian clients to build their Asia capabilities and supercharge their Chinese business activity in the fourth round of the popular Victorian Government’s Boost Your Business Program. The first three rounds of vouchers provided almost $9 million for Victorian businesses, including $1.8 million allocated to support more than 70 businesses […]

Read More

UMS founder and CEO Jessica Miao has been recognised as one of University of Auckland’s ‘40 Under 40’.   The programme, which is now in its third year, honours University of Auckland alumni who have made a longstanding impact in their professional and personal lives since graduation.   Miao has been selected from the University’s […]

Read More

Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs.   In September, UMS organised […]

Read More

UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China.   The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest trading partner – China.   […]

Read More

Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign     Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May 2019 to celebrate its wineries […]

Read More

Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign     Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand out and cut through the […]

Read More