UMS has launched an educational program in a bid to promote greater awareness of the many and varied opportunities of the China market. The program will see the agency’s key staff presenting and attending a range of events throughout April and May across Australia and New Zealand. The program begins with UMS’ Masterclass […]
UMS embarks on educational drive to boost awareness of China opportunities
- 2019-03-28
- By United Media Solution BLOG under Company News
- Australia, Australian businesses, building brands in China, China social media, digital marketing, digital marketing in China, marketing to Chinese, New Zealand, New Zealand businesses to China, NZ businesses marketing to Chinese, social media, social media in china, social media marketing in China, UMS
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed the brand’s WeChat Official Account […]
The recent marketing and PR disasters suffered by Dolce & Gabbana and Zara have once again highlighted the importance of understanding your target market, particularly when it comes to China. As one of the world’s largest fashion consumer markets, China is too big an opportunity for many fashion brands to ignore. China now accounts […]
UMS is partnering with the Australian China Business Council (ACBC) to host a Digital Marketing Accelerator program for Australian businesses and marketers. The program, which will be hosted by ACBC’s South Australian branch, will incorporate a series of masterclass sessions designed to help Australian businesses excel in China. The Digital Marketing Accelerator will […]
Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments. Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or networks, who buy and sell […]
The CFO View: UMS plans for a strong 2019
- 2019-01-30
- By United Media Solution BLOG under Company News
- Australian businesses, building brands in China, China social media, digital marketing in China, marketing to Chinese, NZ businesses marketing to Chinese, social commerce, social media in china, social media marketing in China, social media platform, UMS expands, UMS growth
As we launch into 2019 and prepare to celebrate Lunar New Year and the Year of the Pig in China, UMS Chief Financial Officer Richard Zhu shares an update on the agency. 2018 was another good year for UMS, coming off the back off our Pre-A round funding and our growth in New Zealand […]
Is the Alibaba 11.11 event worth it for brands?
- 2018-11-22
- By United Media Solution BLOG under Opinion
- Alibaba, building brands in China, China social media, China’s ecommerce market, digital marketing in China, Double 11, ecommerce, KOLs, Marketing with KOLs, social media, social media in china, social media marketing in China, social media platform
Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands? Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]
Australian companies ask what do Chinese audiences want?
- 2018-09-27
- By United Media Solution BLOG under Company News, Opinion
- Australia, Australian businesses, building brands in China, China social media, digital marketing, digital marketing in China, Jessica Miao, social media, social media in china, social media marketing in China, UMS, UMS expands, UMS growth
Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market. Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to reach $10.34 billion – the […]
UMS leads SA businesses through China digital marketing masterclass
- 2018-09-17
- By United Media Solution BLOG under Company News
- Australia, Australian businesses, building brands in China, China social media, digital marketing, digital marketing in China, KOLs, marketing in China, marketing to Chinese, Marketing with KOLs, social media, social media in china, social media marketing in China, social media platform, UMS, UMS growth, WeChat
UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China. The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and wine industries, as well as […]
UMS appointed by New Zealand Avocado as digital marketing partner
- 2018-09-17
- By United Media Solution BLOG under Company News
- building brands in China, China social media, digital marketing, digital marketing in China, Jessica Miao, marketing in China, marketing to Chinese, New Zealand, New Zealand businesses to China, NZ businesses marketing to Chinese, social media, social media in china, social media marketing in China, social media platform, UMS, UMS growth
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China. New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and products in the China market […]