How Education New Zealand built an engaged community of fans on WeChat and Weibo
China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students. However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students […]
UMS appointed by Aspire2 International to help connect with Chinese community
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad. Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life. […]
UMS launches new data platform, SICE
UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns. The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem. […]
UMS launches new URL umssocial.com
UMS has launched a new URL for its website in recognition of the company’s growing global presence. The UMS website will now be accessible at umssocial.com as well as via the existing ums.co.nz address. The move aims to address the company’s expansion globally as it increasingly works with […]
UMS awarded best International Social Media Campaign in New Zealand Social Media Awards
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been awarded the best International Social Media campaign in the 2017 New Zealand Social Media Awards #NZSMA. UMS was recognised for its Taste New Zealand WeChat Loyalty Program for New Zealand Trade and Enterprise (NZTE). UMS designed […]
UMS nominated for Social Media Awards
UMS has been recognised in the International category for its Taste New Zealand WeChat loyalty program for New Zealand Trade and Enterprise. Other nominees in the category include: ANZ Bank’s #Holdtight campaign, JUCY Car rentals Visit Noosa Instameet, The International Travel College of New Zealand and Air New Zealand’s […]
Behind the Great Firewall: Understanding China’s social media landscape
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook […]
Case Study: New Zealand Wins at Sina Travel Annual Awards
Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best destinations, deals and travel operators for over 10 years and each year the channel celebrates the best in travel with an annual awards presentation. The prestigious awards are organized by […]