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United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT.   DU’IT is a dry treatment skincare brand which specialises in functional products for face, hands, feet and babies. UMS is tasked with providing a number of digital marketing […]

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United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office.   Tang Yi joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market.  Yi will be based in UMS Melbourne office and will work alongside UMS Australia […]

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As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing to engage with Chinese consumers […]

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There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]

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United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its digital marketing presence in China.   Open Country Dairy is the second largest exporter of whole milk powders, and one of New Zealand’s largest milk processors. The company has appointed UMS to help promote the […]

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United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.   Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its brand by engaging with Chinese […]

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Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people.   A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]

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The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, are Australian brands are forfeiting their future business in China?   The appeal of daigou is easy to see. Organised individuals or networks who facilitate the buying […]

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A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China.   While WeChat’s user base is still predominantly Chinese, it’s growing global footprint is presenting […]

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United Media Solution (UMS) has expanded its Business Development team as it prepares for growth in the Australian market.   Jo Ruo joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market.   Ruo will be based in UMS new Melbourne office and will work […]

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