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Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs.   In September, UMS organised […]

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  UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China.   The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest trading partner – China. […]

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WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers.   This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian China Business Council (ACBC).   […]

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WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old which spend just 6.8% of […]

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There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]

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United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.   Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its brand by engaging with Chinese […]

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United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Primary Collaboration New Zealand (PCNZ) to build its digital presence in China.   PCNZ is a collaboration by New Zealand’s primary industry producers, from the farming, seafood and horticulture sectors, which aims to increase brand awareness for member brands and […]

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China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students.   However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students and their parents.   Education […]

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  United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Auckland Museum as its China Digital Agency.   Auckland Museum is regarded as one of the finest museums in the Southern Hemisphere and is renowned for its unique collection of Maori and Pacific treasures, and its war memorial.   […]

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With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built an engaged following with more […]

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