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UMS joins China Path Podcast to discuss digital marketing in China

UMS CEO Jessica Miao has appeared on the China Path Podcast to discuss digital marketing and social media in China.   The podcast, which is created by the Australia China Business Council, aims to provide China business advice to Australian businesses to help deepen their engagement with the country’s largest […]

More than WeChat – Australian marketers need more education about China opportunities

WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers.   This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian […]

As WeChat’s community ages, marketers need to get strategic to target millennials

WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old […]

Buying influence in China – A beginner’s guide to KOLs

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and […]

Rockit Global Limited appoints UMS as digital marketing partner

United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.   Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its […]

How Education New Zealand built an engaged community of fans on WeChat and Weibo

China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students.   However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students […]

UMS appointed by Auckland Museum as China Digital Agency

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Auckland Museum as its China Digital Agency.   Auckland Museum is regarded as one of the finest museums in the Southern Hemisphere and is renowned for its unique collection of Maori and Pacific treasures, and […]

How marketers can target China’s young, fit and health conscious consumers

With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built […]

QQ Report – How brands can engage with China’s young people

QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.   QQ launched in 1999 and was one of the earliest pioneers of instant […]

UMS appointed by Aspire2 International to help connect with Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad.   Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life. […]